Addis Ababa to showcase Africa's fashion industry with a sustainable development focus

Abstract

From the 24-27 April 2012, three service-industry oriented companies: Clairvoyant Marketing Agency, In the Bag and Origin Africa will be hosting The Hub of Africa Addis Fashion Week 2012. The show will take place in the newly-built African Union conference center and will host symposiums with industry leaders from across Africa, including the Economic Commission for Africa’s Africa Trade Policy Centre. According to the Information and Communication Service at the ECA, this service industry has a tremendous potential to contribute to the growing demand for high-end products for the global market and for Africa’s growing middle class; the industry has the potential to propel Africa’s creative resources on to the global market place.