How to find your African markets
Author(s)/Corporate Author (s)United Nations. Economic and Social Council;
United Nations. Economic Commission for Africa;
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The commercial information service represents the first preparatory stage for an adequately planned export drive whether a national export campaign, a trade delegation, a selling exhibit in a department store or a participation in an international fair. No export action, not even co private business trip can be properly prepared, if the basic facts about the, market pr markets concerned are not known, analyzed and evaluated. The information service should, therefore, be given a high priority in any system of export promotion activities.