Development of an effective system of market research and product identification for Intra-African trade (Part II)
Author(s)/Corporate Author (s)United Nations. Economic Commission for Africa;
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For the identification of existing and potential African markets and market trends, the study has made use of available statistical material, other written sources on marketing trends and first hand information from direct contacts both in the producer and in some of the consumer countries. In addition to the application of the basic methodology, as presented in the first part of this study as to relevant basic information, to be obtained and the consequent identification of priority markets and target consumer groups, the study, refers to the specific information to be obtained and specific contacts in the field in connexion with the products concerned. Its intention is, thus, to offer an adequate starting point for the market structure analyses to be carried out in the field.