Leveraging digital technologies to enhance market access for women-owned export companies in the horticulture value chain:Side event held on the margins of Africa Industrialization Week

Abstract

In Africa, the horticulture export industry has been growing consistently and the number of exporters targeting the Euro pean Union market has increased dramatically. Despite their limited skills and capacity, private operators in Africa seeking to export fresh fruit and vegetables to the international markets have sought to implement initiatives to build their competitiveness. The principal market for most African exporters of horticultural products is the European Union, but such exports are often intercepted or rejected due to noncompliance with sanitary and phytosanitary measures.