Market Research can be a game changer for young entrepreneurs trading under the AfCFTA

Abstract

Market Research can be a game changer for young entrepreneurs trading under the AfCFTA. Young people between the ages of 18-35 make up more than 70 percent of the population in Africa. They are an attractive asset in accelerating Africa’s economic growth and industrialization. The African Development Bank forecasts that there will be 850 million youth by 2050, and by 2063, young people will constitute half of the 2 billion working-age population. The AfCFTA, bringing together 55 countries, with a population of 1.3 billion people and a combined GDP of approximately US$3.4 million will boost intra-African trade by eliminating trade barriers through Protocols on Trade in Goods and Services, Investment, Intellectual Property Rights and Competition Policy.