Media has an important responsibility to unpack Africa’s Free Trade Story

Abstract

The critical role of the media in the implementation of the African Continental Free Trade Area (AfCFTA) underlined an intense workshop organized by the Economic Commission for Africa in Johannesburg, South Africa. The AfCFTA is set to create one of the world's largest single markets, accounting for over $4 trillion in spending and investment across the continent and the media is a crucial stakeholder in creating a conducive public discourse on this agreement, which can support making its potential a reality. This workshop is part of a more extensive project aimed at deepening Africa's trade integration through effective implementation of the AfCFTA.