Planning communication support for rural development campaigns
Author(s)/Corporate Author (s)United Nations. Economic Commission for Africa;
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Development Support Corrmunication (DSC) is a relatively new field and has been evolving as a discipline. Its focus is to stilmllate the effective transfer of ,technology through a consideration of the appropriate patterns of flow of relevant information among thenurnerous groups of people who are involved. The chief concern of development support communication is the use of appropriate communication methods starting at the earliest stages of planning each development project and controlling throughout the programme implementation.